
Meet:
The VerWys / Martin Financial Advisor team
Helping fellow business owners build, grow, and exit their businesses to a ‘Life By Design’
The VM Team at Fiduciary Advisors specializes in helping fellow business owners make better financial decisions and live better lives.
Both of our Advisors are Certified Exit Planning Advisors (CEPA) and business owners themselves. Ben is the Founder and Owner of Fiduciary Financial Advisors. We know what it means to be in your shoes, whether you are early stage, scaling, preparing for exit, or post exit. We’re with you, and here to help.
Your team of Financial Advisors
Your team of Client Care Managers
The ‘VM’ Team is a specialty advising team at Fiduciary Financial Advisors that focuses on providing tailored services to high and ultra-high net worth families. We primarily work with families and investors who either have or will accumulate at least $3 million in investable assets. At that threshold, we start to see the need for more robust planning in a variety of areas with complexities that we enjoy problem solving for.
To break that down a bit more, we serve our clients through four core areas:
Wealth Management - i.e. Investing in a tax efficient manner.
‘Financial Planning’ which is really a catch all phrase that for us means these: 1) proactive Tax Planning, 2) Exit from the Business planning, and 3) Retirement Planning (if the R word is important to you) - making sure you won’t outlive your nest egg and how to spend down in the most tax efficient way or pass wealth along to future generations strategically. There’s a lot of other work that wraps into these, including optimizing charitable gifting strategy, paying for college, and optimizing a financial strategy through the lens of your genetic pre-dispositions and family health history.
Life By Design planning - using money as a positive tool to live your best life and avoid the old “money can’t buy happiness’ trap.
Family Office ‘lite’ services - things like navigating multi-generational relationships, making sure the bills get paid, estate plan reconciliation, and working collaboratively with your other trusted Advisors to make your life easier, including CPA, Attorneys, Insurance, etc.
In addition to our expanded areas of expertise, there are two other differentiators that allow us to provide the best possible experience for our clients:
Your best interest first, always. We have an unwavering commitment to the fiduciary standard. It’s literally the name of the firm! We operate exclusively as advisors—no brokerage affiliations, no product sales, no commissions. We are truly independent. There are no bosses or shareholders to sway our interests. This independence ensures every recommendation serves our clients' best interests, not our bottom line.
Lower costs means you keep more of your own money. While we serve clients all over the US, we operate out of the Midwest, which is a significant cost advantage for you. Simply put, it costs us less to run our business than it would in the major metros. This P&L advantage allows us to pass significant cost savings along to our clients. We are committed to a significantly lower cost structure than the industry norm. This allows you to keep more of your own money in your nest egg, continuing to compound over time.
FFA was built on a simple principle: the client's best interest comes first. Always. Our approach is anti-commission, fee-only, cost-conscious, and completely transparent. We believe in data-driven decisions because, as our firm credo states: "In God we trust, everyone else must bring data"— or simply put, "Math wins."
This philosophy, combined with our deep understanding of the entrepreneurial journey, allows us to provide the objective, evidence-based guidance that business owners need to build, protect, and ultimately transition their wealth successfully.
The FFA Advisor team works with a wide variety of clients. However, a typical client the VerWys-Martin Advisory team serves is one of the following:
Why I work with clients who are Business Owners & Executives:
I am a business owner myself, and the CEO of a fast growing company, AND a Certified Exit Planning Advisor (CEPA), I am passionate about helping Owners build or exit well, on your terms. Most of our clients either currently own, or have owned or run a business; many of whom we helped exit successfully. To see how we help Owners, go here.
Families with investable assets of $2 million or more
Why I am passionate about helping Families with investable assets of $2 million or more:
Nearly all of my career has been spent serving families who achieved financial success from years of hard work, sacrifice, and a high savings rate throughout their career. Many families understand the value of a trusted advisor looking out for their best interests and acting as the family’s CFO. If your family fits this description, I’d love to meet.
Sudden Money Situations
Why I often help clients who face Sudden Money Situations:
Having spent so many years working with families who have accumulated wealth, those relationships naturally resulted in having to navigate situations such as inheritances, estate execution, and legal settlements. I enjoy helping someone move beyond the unknown and uncertainty when facing that ‘what to do next’ moment.
Why I love helping clients with Stock Options and Concentrated Stock Holdings:
Whether shares have been accumulated through option grants, RSUs, warrants, an employee stock ownership plan (ESPP), or accumulated over time. We help clients wind down, hedge, and mitigate taxes related to large blocks of stock. This is often complex but highly fulfilling work where we can add significant value.
As Lead Advisor of the team, my priority is overseeing client relationships. My time is dedicated to helping our clients navigate situations related to managing your business, exiting your business, and managing your family’s financial affairs with a focus on deep-dive planning and tax mitigation for clients in a high tax bracket. Whereas my co-Advisor Michael Martin focuses more on day-to-day relationship management and client service.
Our team has achieved a variety of credentials and accolades that we are proud of because they are a testament to the value we have been able to add for our clients and the families that we work with. A few of those include:
Best independent financial advisor in michigan - wealth & finance International
Fastest growing financial advisors in the usa - Wealth management.com
Education: I have a bachelors degree in Business from Davenport University, and attended Western Michigan University for my Masters in Finance. I remain a lifelong learner through my yearly goal of reading the number of books that I am years old.
Background: Prior to founding Fiduciary Financial Advisors in 2014, I worked in wealth management roles for Oppenheimer & Co. and National City Bank (now PNC). I also served one tour in the U.S. Navy.
Community: In the past I have served in boardship roles for: TEDx (Grand Rapids), Gilda's Club LaughFest festival, and Indian Trails Camp. Currently, I am a Board Member of the West Michigan chapter of YPO (Young President’s Organization), Board Member and Treasurer of Daddy Daughter Time, and a Mentor for the Michigan Veteran Entrepreneur Lab (MVEL).
Personal: I am married to my wonderful wife Emily and together we have two daughters who are already budding investors themselves. I love being outdoors where you can find me skiing, snowboarding, mountain biking, hiking, boating, and ice climbing. I may have a bit of an addiction to playing pickleball, but I haven’t really come to grips with that yet. We love to travel and see new places. And I still spend a good deal of time learning and reading about my first love - the stock markets.
I live in Grand Rapids, Michigan, spend as much time in Lake Tahoe as possible, and work with clients nationally in over 20 states throughout the US.
Ben has been featured in a variety of national media including the following:
The FIDUCIARY OATH
As a Fiduciary Financial Advisor, I have sworn the 'Fiduciary Oath' which holds these five principles:
I will always put your best interests first
I will avoid conflicts of interest
I will act with prudence; that is, with the skill, care, diligence, and good judgement of a professional
I will not mislead you, and I will provide conspicuous, full and fair disclosure of all important facts.
I will fully disclose, and fairly manage, in your favor, any unavoidable conflicts