meet: Brook Powers
Brook Powers - CEO of Fiduciary Financial Advisors
Brook leads Fiduciary Financial Advisors with a clear vision for growth and a deep commitment to creating an environment where financial advisors can truly build their business by their own design. Under her leadership, the firm has become a destination for advisors seeking a supportive, forward-thinking, advisor-first culture while maintaining ownership of their book. By placing advisor needs at the center of FFA’s strategy, Brook ensures the firm delivers the resources, structure, and partnership advisors need to grow their practices with confidence.
In recent years, the firm has experienced extraordinary expansion, more than tripling in advisor count, growing from 15 advisors to 47, evolving from a primarily West Michigan presence to serving clients across more than a dozen states, and nearly quadrupling assets under management. This momentum reflects the strength of FFA’s model and the trust advisors place in the firm as a long-term home for their businesses.
A major driver of this growth is Brook’s expertise in finding and attracting talent and optimizing systems and procedures to scale effectively. She has built the operational backbone that allows the firm to grow quickly without compromising service, culture, or quality. Her ability to streamline processes, anticipate future needs, and design structures that support expansion has been essential to FFA’s success.
Brook is also known for her energetic, approachable presence, something that stands out in every room she enters. Her ability to connect genuinely and effortlessly has helped her build deep, meaningful industry relationships in a remarkably short time. These connections continue to open doors, attract top talent, and strengthen the firm’s influence across the financial services landscape.
Her expertise in growth strategy, talent cultivation, and communication has been instrumental in drawing advisors who share the firm’s values. Brook ensures the right people are in place and are committed to elevating both the advisor and client experience. She believes growth happens when people feel empowered, supported, and connected.
She is also a devoted advocate for women in leadership, bringing that same spirit of empowerment into the firm’s culture. Her acceptance into CHIEF, a premier network for executive women, underscores her dedication to shaping a more inclusive financial services industry.